The AB Tasty alternative that proposes the test and writes the variant

Name: BusinessMCP
Brand: BusinessMCP

AB Tasty quotes every deal; BusinessMCP turns dead clicks and rage clicks into a proposed split test and a pull request, for $199 a month.

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Price: AB Tasty: custom, ~$15k–$150k+/yr per 2026 teardowns (Vendr median $66,500) · BusinessMCP: $199/mo Scale, monthly
Switching gets you: A deterministic CRO engine on your own replays, a hypothesis with evidence, and variant B as a GitHub PR you review.
Stay with AB Tasty if: You want personalization, a visual editor, EmotionsAI-style segmentation or a program spanning experimentation and merchandising.

Feature comparison — pricing verified September 2026. Sources: public pricing pages + published teardowns.
	BusinessMCP	AB Tasty
Entry price	$199/mo (Scale) — analytics, replay + CRM included	Custom (~$15k–$150k+/yr per teardowns)
Visual (no-code) editor	No	Yes
Finds the test for you from friction data	Yes — 8 failure modes, ranked by ICE	No — you propose the test
Who builds the variant	AI opens a GitHub PR you review	You, in the editor or code
Flicker-free assignment	Yes — inline pre-paint bootstrap, CSS-only variants	Snippet with anti-flicker options
Peeking guard (minimum sample AND 14 days)	Yes — 300 visitors + 25 conversions per arm, 14 days	Bayesian reporting; you decide when to stop
Session replay + heatmaps included	Yes	Via partner integrations
Requires GitHub	Yes — the PR review is the approval gate	No

The full picture

AB Tasty sells experimentation, personalization, recommendations and feature rollouts as modules, and its pricing page is explicit that there are no fixed plans — “just a custom proposal built around your goals and scope”, based on your traffic over the past twelve months or monthly active users. There is no free tier and no self-serve trial; you get a one-to-two-week proof of concept through sales. Published 2026 teardowns report $15,000–$45,000 a year for 50k–250k sessions, $40,000–$90,000 up to a million, and $80,000–$150,000+ for the full platform; Vendr’s median contract is $66,500. AB Tasty merged with VWO in January 2026.

BusinessMCP is the split test for a marketing site that does not have a CRO team. The engine reads your heatmaps and session replays for eight named failure modes, ranks the candidates by ICE, proposes a test with a written hypothesis and the numbers behind it, and the AI opens a GitHub pull request implementing variant B. It runs flicker-free, is measured per visitor, and refuses to name a winner before 300 visitors and 25 conversions per arm and 14 days. It is one part of the $199 Scale plan, beside analytics, replay, the CRM and the AI business analyst.

Why teams switch

A price you can read

AB Tasty does not publish prices and does not sell month to month; teardowns start mid-market deals at $15,000 a year. BusinessMCP’s Scale plan is $199 a month, cancellable monthly, and it is the same plan that carries analytics, replay and the CRM.

The hypothesis comes with evidence

Every proposed test shows the rows it was computed from — dead clicks on a specific element, the scroll depth where visitors stopped, form starts against completions. AB Tasty gives you a strong platform for testing an idea; it does not derive the idea from your friction data.

The variant gets built

The AI writes a CSS-only variant B gated on the visitor’s arm and opens a pull request against your repo. That is more work than a visual editor for a copy tweak, and less work than the ticket you would otherwise file for anything a visual editor cannot reach.

Replay and heatmaps are in the same tool

AB Tasty relies on partner integrations for replay. BusinessMCP’s recordings, click maps and rage-click detection are what the test proposals are computed from, on the same snippet.

Real data, not a mockup

What it looks like in BusinessMCP

Recorded on our own site, PII scrubbed — the same product you get on the free plan.

app.businessmcp.com/replays

AB Tasty pricing, as far as it is published

Plan	Price	Notes
Any plan	Custom	“No fixed plans. Just a custom proposal built around your goals and scope.” — no free tier; a 1–2 week proof of concept via sales
Experimentation, 50k–250k sessions	~$15,000–$45,000/yr	Vendr-observed range; ~€15,000/yr entry per Personizely
Mid-market to enterprise, 250k–1M sessions	~$40,000–$90,000/yr	Vendr; personalization tier ~$35k–$70k
Full platform, 1M+ sessions	~$80,000–$150,000+/yr	experimentation + personalization + recommendations
Median contract	$66,500/yr	Vendr; multi-year commitments reported to earn 15–25% off

AB Tasty publishes no prices; every figure above is from a published teardown or Vendr transaction data and is indicative. Since the January 2026 merger with VWO, new-customer packaging and renewal pricing are likely to change.

Where BusinessMCP is NOT the right choice

An alternatives page you can trust has to cut both ways. Honestly:

There is no visual or WYSIWYG editor. VWO, Optimizely, AB Tasty, Convert and Kameleoon all let a marketer click a headline and retype it; in BusinessMCP every variant is code in a pull request, so someone on your side has to be comfortable reviewing a diff.
It needs a codebase on GitHub and a human to review and merge the PR. A site on a hosted builder with no repository (a Webflow, Wix or Squarespace site, a Shopify theme nobody keeps in git) cannot run our split tests at all.
We only split-test web pages. There is no multivariate testing, no personalization engine, no server-side SDKs for mobile or backend experiments, and no feature flags — if you need any of those, the tools on this page are the right category and we are not.
A/B testing sits on the Scale plan at $199/mo. VWO’s free Starter tier, Kameleoon’s 30-day trial and Convert’s 15-day trial all cost less to start, and the $199 buys you the whole platform whether or not you use the rest of it.
Our stats module is deliberately simple: a two-proportion z-test behind a fixed minimum-sample-and-14-day guard. Optimizely’s sequential Stats Engine and the Bayesian engines in VWO and AB Tasty let a statistically literate team stop early on purpose; ours will not let you.

Frequently asked questions

Does BusinessMCP do personalization like AB Tasty?

No. BusinessMCP runs split tests and before/after measurements on web pages. It has no personalization engine, no segment-targeted experiences and no product recommendations; if those are why you bought AB Tasty, keep it.

How much does A/B testing cost in BusinessMCP?

It is part of the Scale plan at $199 a month, which also includes analytics for 10,000 monthly visitors, 30-day session replay, the CRM, the AI SDR and the AI business analyst. There is no separate experimentation fee and no annual contract.

What does “the AI opens a PR” actually mean?

The AI creates a branch in your connected GitHub repository, commits a CSS-only variant keyed on the visitor’s assigned arm plus the pre-paint bootstrap, and opens a pull request. It never commits to your default branch; a human reviews and merges, and the experiment card shows the PR link.

How does BusinessMCP stop me peeking at results?

The results table hides the confidence column until every arm has 300 visitors and 25 conversions and 14 days have passed. A winner is never named on p-value alone.

Other honest alternatives

VWO

AB Tasty’s merger partner: a free Starter tier, a visual editor, and quoted paid tiers.

Compare

Convert Experiences

Published pricing from $299/mo annual with a visual editor and a 15-day trial.

Compare

Optimizely

The enterprise option, custom-priced from ~$40k/yr, with feature flags and server-side SDKs.

Compare

How to migrate

1
Install the BusinessMCP snippet beside AB Tasty’s tag and collect two weeks of heatmap and replay data.
2
Connect GitHub and pick the marketing-site repository and framework.
3
Finish running AB Tasty campaigns before starting a BusinessMCP test on the same page.
4
Keep AB Tasty if you depend on its personalization or recommendations — BusinessMCP does not have either.

Sources & verification

Every price on this page traces to a public source, last verified September 15, 2026. Spotted a change? Tell us and we'll re-verify.

Keep reading

Automated split testing, explained Session replay & heatmaps (where the friction comes from)Website personalization for B2B Self-reported attribution A/B testing tools compared

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