See who visits your website — companies, not counts

BusinessMCP shows you the companies behind your traffic — name, industry, the pages they read — and pings you when the hot ones return.

See who's on your site How identification works

Identification from $19/mo · Free plan to explore

app.businessmcp.com/crm

Journey

7 visits

Anonymous visitor · desktop · IN · first touch Direct

/website-visitor-identification → /pricing
Direct· 9 pages· 61 minscroll_90
Sep 4
/ → /login
Direct· 3 pages· 22scta_click
Sep 7
Identified
Email captured — stitched to the full journey, added to the CRM as a lead.
Sep 7
/
Organic Search· 3 pages· 33 min
Sep 8
/
Organic Search· 1 page· 9s
Sep 10
/
Organic Search· 1 page· 5s
Sep 11
/
Organic Search· 1 page· 9s
Sep 15
/ → /guides/llms-txt-guide
Organic Search· 10 pages· 62 minform_submitcta_clickguide_subscribescroll_90
Sep 16

A real journey from our own CRM — identity redacted. Yours look like this from day one.

What this is

Your analytics says "487 visitors this week." It doesn't say that twelve of them were from companies that fit your ideal customer exactly, that one read your pricing page three times, or that a buyer you emailed last month came back yesterday. BusinessMCP shows you the companies behind your traffic — and pings you when the hot ones return.

What you actually see

The company, enriched

Name, industry, employee count, location, even tech stack — resolved from the visitor’s network and kept on a durable account profile.

The full journey

Which pages, in what order, how long, how many return visits — lifetime, not just this session. Reading pricing twice in a week means something.

Alerts that matter

A Slack ping when an ICP-fit company hits a high-intent page or returns. Not a weekly CSV — a signal your team can act on today.

Set up in three steps

1
Paste one cookieless script tag on your site (or into Google Tag Manager). No cookies, no consent banner needed for analytics.
2
Watch identified companies appear in the dashboard as traffic arrives — usually within the first hour.
3
Turn on Slack alerts for ICP-fit visits — and optionally let the AI SDR reach out to the hottest accounts for you.

How the tools compare

Real-world prices from public pricing pages — the full teardown per tool lives on the comparison hub.

Visitor identification at a glance — deep-dive teardown per tool on the comparison hub.
	Real-world price	What it identifies	Outreach included	Analytics + CRM	Contract
BusinessMCP	$19–$499/mo	Company (global)	Yes	Yes	Monthly
Warmly	~$700/mo+	Company + person (US)	Agent SKUs	No	Annual
RB2B	$79–$999/mo	Person (US only)	No	No	Monthly
Leadfeeder	$99–$1,199/mo	Company	No	No	Annual rates
Lead Forensics	$6k–$98k/yr	Company	No	No	Annual only
Snitcher / Albacross	$49–€149/mo	Company	No	No	Monthly

Go deeper

Step-by-step setup tutorial Website visitor identification, explained Is this legal? (GDPR guide)Free reverse-IP lookup tool

Frequently asked questions

Can I really see who visits my website?

You can see which companies visit — name, industry, size, and the exact pages they viewed. Individual people stay anonymous unless they identify themselves (e.g., a form fill) or, for US traffic, you add an optional person-level provider. Roughly a quarter to a third of business traffic resolves to a company.

Doesn’t Google Analytics already show this?

No. GA4 shows aggregates — sessions, sources, pages — but never who. It deliberately has no company-identification layer. Visitor identification tools exist precisely to fill that gap, and BusinessMCP includes full analytics alongside it, so you can drop the extra tool.

Do visitors know they’re being identified?

Your privacy policy should disclose analytics and business-visitor identification (we give you the wording). The tracking is cookieless — nothing is stored on the visitor’s device — and what gets identified is the employer/company, which is business data, not a personal profile.

How fast can I see results?

Minutes. Paste one script tag before </head> (or into your tag manager), and identified companies appear in the dashboard as traffic arrives. Company identification is on every paid plan, from $19/month — start free to install the script and see your traffic, then turn identification on when you want the names.

Companies running MCP servers with us

Makers and companies publishing a server in the BusinessMCP directory.