Marketing Psychology
Marketingby coreyhaines31
3/3 audits passMIT
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Marketing Psychology, from Corey Haines' marketingskills collection (publisher coreyhaines31, MIT licence), is a catalogue of mental models and behavioral-science principles applied to marketing. For each situation the agent identifies which models apply, explains the psychology, gives a specific marketing application and suggests how to implement it ethically. It groups the models into foundational thinking (first principles, jobs to be done, inversion, Pareto, second-order thinking), buyer psychology (mere exposure, endowment effect, default effect, paradox of choice, peak-end rule), persuasion (reciprocity, commitment and consistency, scarcity, loss aversion, anchoring, decoy and framing effects), pricing psychology (charm pricing, the rule of 100, good-better-best), design and delivery (Hick's law, AIDA, BJ Fogg's behavior model, COM-B) and growth models (flywheels, network effects, switching costs).
Use it when you want to understand why people buy or to reason about a pricing page, onboarding flow or campaign through a named principle. It is a thinking tool rather than a page audit; it points to the cro, pricing and copywriting skills for applying these ideas to a specific page.
Imported into BusinessMCP, the AI business analyst can pair a principle with the workspace's own funnel and conversion data, so a hypothesis like a decoy tier can be checked against real behavior.
What you can do with it
- Explain which biases a pricing page relies on
- Suggest ethical nudges for an onboarding flow
- Apply jobs-to-be-done framing to a product pitch
- Review a campaign through loss aversion and social proof
Run it on your business data
Imported into BusinessMCP, Marketing Psychology becomes a playbook your AI business analyst applies to your traffic, Search Console queries and conversions.
Use Marketing Psychology in BusinessMCPInstall it in a coding agent
One command adds Marketing Psychology to your project.
npx skills add https://github.com/coreyhaines31/marketingskills --skill marketing-psychologyHow we vetted it
- Source
- coreyhaines31/marketingskills at 5b2c000
- Licence
- MIT
- Security audits (skills.sh)
- Gen Agent Trust Hub: Pass · Socket: Pass · Snyk: Pass
- Bundled scripts
- None, instructions only
Checked 2026-09-25 against its skills.sh listing. How we vet skills
Related skills
All skillsCRO
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Copywriting
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.
Content Strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.
Frequently asked questions
What kinds of models does Marketing Psychology cover?
Foundational thinking models, buyer psychology, persuasion principles, pricing psychology, design and delivery models such as Hick's law and AIDA, and growth models such as flywheels and network effects.
Does the skill encourage manipulative tactics?
Its instructions tell the agent to suggest how to implement each principle ethically, alongside explaining the psychology and the marketing application.
How do I install Marketing Psychology?
Run `npx skills add coreyhaines31/marketingskills --skill marketing-psychology`, or import it from the BusinessMCP dashboard as a playbook for the AI business analyst.
Run Marketing Psychology against your whole business
Free plan, no credit card.
Use Marketing Psychology in BusinessMCP