Copywriting
Marketingby coreyhaines31
3/3 audits passMIT
When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages, pricing pages, feature pages, about pages, or product pages.
Copywriting, from Corey Haines' marketingskills collection (publisher coreyhaines31, MIT licence), makes the agent work as a conversion copywriter for homepages, landing pages, pricing, feature and about pages. Before writing it gathers page purpose, audience, offer and traffic context (or reads an existing product-marketing context file). It then applies five principles: clarity over cleverness, benefits over features, specificity over vagueness, customer language over company language, and one idea per section. It includes writing-style rules, a page structure framework from above the fold through core sections, CTA copy guidelines, page-specific guidance, and a reference file of copy frameworks. Output comes as page copy with annotations, alternatives and optional meta content.
Use it when you are writing or rewriting website copy that has to persuade, such as a hero headline, value proposition or CTA. It deliberately does not cover email, popup copy, editing existing copy line by line or designing the offer itself; it points to separate skills for those.
Imported into BusinessMCP, the AI business analyst can follow this playbook while drawing on the workspace's business profile and on-page analytics, so copy suggestions reflect who actually visits and converts.
What you can do with it
- Rewrite a homepage hero and value proposition
- Draft pricing page copy with objection handling
- Generate CTA alternatives for a landing page
- Turn a feature list into benefit-led sections
Run it on your business data
Imported into BusinessMCP, Copywriting becomes a playbook your AI business analyst applies to your traffic, Search Console queries and conversions.
Use Copywriting in BusinessMCPInstall it in a coding agent
One command adds Copywriting to your project.
npx skills add https://github.com/coreyhaines31/marketingskills --skill copywritingHow we vetted it
- Source
- coreyhaines31/marketingskills at 5b2c000
- Licence
- MIT
- Security audits (skills.sh)
- Gen Agent Trust Hub: Pass · Socket: Pass · Snyk: Pass
- Bundled scripts
- None, instructions only
Checked 2026-09-25 against its skills.sh listing. How we vet skills
Related skills
All skillsCRO
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
Marketing Psychology
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Content Strategy
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.
Frequently asked questions
What context does Copywriting ask for first?
Page purpose and its one primary action, the audience and their objections, the product or offer and what makes it different, and where traffic comes from.
Does it write email copy?
No. The skill is scoped to website pages and points to separate skills for email, popups, copy editing and offer design.
How do I install Copywriting?
Run `npx skills add coreyhaines31/marketingskills --skill copywriting`, or import it from the BusinessMCP dashboard as a playbook for the AI business analyst.