CRO
Marketingby coreyhaines31
2/3 audits passMIT
When the user wants to optimize, improve, or increase conversions on any marketing page or form — including homepage, landing pages, pricing pages, feature pages, lead capture forms, or contact forms.
CRO, from Corey Haines' marketingskills collection (publisher coreyhaines31, MIT licence), makes the agent a conversion rate optimization reviewer for homepages, landing, pricing and feature pages and lead or contact forms. It first identifies the page type, the primary conversion goal and the traffic source, then analyzes seven dimensions in order of impact: value-proposition clarity, headline effectiveness, CTA placement and copy, visual hierarchy, trust signals and social proof, objection handling, and friction points. It adds page-specific frameworks, form optimization guidance, and a reference file of experiment ideas. Output is split into quick wins, high-impact changes, test ideas and copy alternatives.
Use it when a page is not converting, when you share a URL and want feedback, or when forms are being abandoned. It recommends changes and tests; it does not run A/B tests itself, and it points to separate skills for signup flows, post-signup onboarding and popups.
Inside BusinessMCP the AI business analyst can run this playbook against the workspace's real funnels, heatmaps and session data, and on plans that include CRO split testing its test ideas can feed the product's own experiment tooling.
What you can do with it
- Review a landing page that gets traffic but few signups
- Reduce friction on a demo request form
- Generate A/B test ideas for a pricing page
- Rewrite a weak headline and CTA for clarity
Run it on your business data
Imported into BusinessMCP, CRO becomes a playbook your AI business analyst applies to your traffic, Search Console queries and conversions.
Use CRO in BusinessMCPInstall it in a coding agent
One command adds CRO to your project.
npx skills add https://github.com/coreyhaines31/marketingskills --skill croHow we vetted it
- Source
- coreyhaines31/marketingskills at 5b2c000
- Licence
- MIT
- Security audits (skills.sh)
- Gen Agent Trust Hub: Pass · Socket: Pass · Snyk: Warn
- Bundled scripts
- None, instructions only
Checked 2026-09-25 against its skills.sh listing. How we vet skills
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Frequently asked questions
What does CRO check on a page?
Value-proposition clarity, headline effectiveness, CTA placement and copy, visual hierarchy, trust signals and social proof, objection handling and friction points, in that order of impact.
Does it run A/B tests?
No. It returns quick wins, high-impact changes, test ideas and copy alternatives; running experiments is left to your testing tool.
How do I install CRO?
Run `npx skills add coreyhaines31/marketingskills --skill cro`, or import it from the BusinessMCP dashboard as a playbook for the AI business analyst.