Content Strategy
Marketingby coreyhaines31
2/3 audits passMIT
When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover.
Content Strategy, from Corey Haines' marketingskills collection (publisher coreyhaines31, MIT licence), helps the agent decide what content to create rather than write it. It gathers business context, customer research, current state and competitors, then frames every piece as searchable, shareable or both. It covers content types including link-earning formats, content pillars and topic clusters, keyword research by buyer stage (awareness, consideration, decision, implementation), and six ideation sources: keyword data, call transcripts, survey responses, forums, competitor analysis and sales and support input. Ideas are prioritized with a weighted score across customer impact, content-market fit, search potential and resource requirements, and the skill suggests a 60/30/10 calendar split and a "create once, distribute twice" approach, with a reference file on distribution.
Use it for "what should I write about", an editorial calendar or a topic-cluster plan. Its output is content pillars, priority topics and a cluster map. It does not write individual pieces or run an SEO audit; it points to the copywriting and seo-audit skills for that.
As a BusinessMCP playbook, the AI business analyst can ground topic choices in the workspace's Search Console queries, landing-page analytics and CRM notes instead of guesses.
What you can do with it
- Define three to five content pillars for a SaaS blog
- Map topics to awareness, consideration and decision stages
- Mine sales call notes and support tickets for content ideas
- Score and rank a backlog of content ideas
Run it on your business data
Imported into BusinessMCP, Content Strategy becomes a playbook your AI business analyst applies to your traffic, Search Console queries and conversions.
Use Content Strategy in BusinessMCPInstall it in a coding agent
One command adds Content Strategy to your project.
npx skills add https://github.com/coreyhaines31/marketingskills --skill content-strategyHow we vetted it
- Source
- coreyhaines31/marketingskills at 5b2c000
- Licence
- MIT
- Security audits (skills.sh)
- Gen Agent Trust Hub: Pass · Socket: Pass · Snyk: Warn
- Bundled scripts
- None, instructions only
Checked 2026-09-25 against its skills.sh listing. How we vet skills
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Frequently asked questions
How does Content Strategy prioritize ideas?
It uses a weighted score: customer impact 40%, content-market fit 30%, search potential 20% and resource requirements 10%.
Does it write the articles?
No. It plans pillars, priority topics and a topic cluster map, and points to the copywriting skill for writing individual pieces.
How do I install Content Strategy?
Run `npx skills add coreyhaines31/marketingskills --skill content-strategy`, or import it from the BusinessMCP dashboard as a playbook for the AI business analyst.
Run Content Strategy against your whole business
Free plan, no credit card.
Use Content Strategy in BusinessMCP