Marketing Analytics
Data & Analyticsby coreyhaines31
3/3 audits passMIT
When the user wants to set up, improve, or audit analytics tracking and measurement.
Analytics, published by Corey Haines (coreyhaines31) under the MIT licence, teaches the agent to set up, improve or audit marketing and product tracking. It starts from principles: track for decisions rather than data, start from the questions you need answered, name things consistently and keep data quality high. From there it builds a tracking plan, recommends object_action event names such as signup_completed, lists the essential events for a marketing site and for a product, and defines standard event properties.
It includes implementation guidance for GA4 and Google Tag Manager (container structure and a data-layer pattern), a UTM naming strategy, debugging tools and a validation checklist, and privacy points: consent in the EU, UK and Canada, no PII in analytics properties, IP anonymisation and collecting only what you need. The output is a tracking plan document covering events, custom dimensions and conversions. It is for marketers and founders asking whether something is working; attribution modelling and A/B test measurement are handed to separate skills.
In BusinessMCP, which runs its own first-party analytics with goals and funnels, the AI business analyst can use this playbook to review your tracking plan against the goals and events the workspace actually records and suggest what is missing.
What you can do with it
- Draft a tracking plan with consistently named events
- Audit whether signup and checkout conversions are being tracked
- Set up a GTM data layer for custom events
- Standardise UTM parameters across campaigns
Run it on your business data
Imported into BusinessMCP, Marketing Analytics becomes a playbook your AI business analyst applies to your web analytics, funnels and connected databases.
Use Marketing Analytics in BusinessMCPInstall it in a coding agent
One command adds Marketing Analytics to your project.
npx skills add https://github.com/coreyhaines31/marketingskills --skill analyticsHow we vetted it
- Source
- coreyhaines31/marketingskills at 5b2c000
- Licence
- MIT
- Security audits (skills.sh)
- Gen Agent Trust Hub: Pass · Socket: Pass · Snyk: Pass
- Bundled scripts
- None, instructions only
Checked 2026-09-25 against its skills.sh listing. How we vet skills
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Frequently asked questions
Which tools does the Analytics skill cover?
It includes implementation notes for GA4 and Google Tag Manager, and mentions tools such as Mixpanel and Segment among its triggers, alongside a tool-agnostic tracking plan and UTM strategy.
Does it cover attribution models or A/B testing?
No. The skill points attribution modelling and reconciling conflicting numbers to a separate attribution skill, and A/B test measurement to an ab-testing skill.
How do I install Analytics?
Run `npx skills add coreyhaines31/marketingskills --skill analytics`, or import it from the BusinessMCP dashboard to use it as a playbook in your workspace.
Keep exploring
Run Marketing Analytics against your whole business
Free plan, no credit card.
Use Marketing Analytics in BusinessMCP