RevOps
Sales & CRMby coreyhaines31
3/3 audits passMIT
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.
RevOps, published by Corey Haines (coreyhaines31) under the MIT licence, teaches the agent to design the systems that connect marketing to revenue. Its principles are a single source of truth, define before you automate, measure every handoff and align the revenue team. It lays out a lead lifecycle from subscriber through lead, MQL, SQL, opportunity and customer to evangelist, with entry and exit criteria and an owner for each stage, and defines an MQL as requiring both fit and engagement, backed by an MQL-to-SQL handoff SLA.
Further sections cover lead scoring and common scoring mistakes, routing methods and speed-to-lead, pipeline stages and stage hygiene, CRM automation workflows including marketing-to-sales handoffs, deal desk approval tiers and non-standard terms, data hygiene (deduplication, required fields, enrichment and a quarterly audit), and a RevOps metrics dashboard. Reference files hold lifecycle definitions, routing rules, scoring models and automation playbooks. It is for founders and operations leads fixing leads that never reach sales; cold outreach, drip email and pricing are handed to other skills.
In BusinessMCP, whose CRM tracks lifecycle stages and lead scores, the AI business analyst can use this playbook to compare your current pipeline and stage definitions with the framework and propose changes for you to approve.
What you can do with it
- Define MQL and SQL criteria with clear entry and exit rules
- Design a lead scoring model from fit and engagement signals
- Set up routing rules and a speed-to-lead target
- Run a quarterly CRM data hygiene audit
Run it on your business data
Imported into BusinessMCP, RevOps becomes a playbook your AI business analyst applies to your CRM contacts, identified companies and their website visits.
Use RevOps in BusinessMCPInstall it in a coding agent
One command adds RevOps to your project.
npx skills add https://github.com/coreyhaines31/marketingskills --skill revopsHow we vetted it
- Source
- coreyhaines31/marketingskills at 5b2c000
- Licence
- MIT
- Security audits (skills.sh)
- Gen Agent Trust Hub: Pass · Socket: Pass · Snyk: Pass
- Bundled scripts
- None, instructions only
Checked 2026-09-25 against its skills.sh listing. How we vet skills
Related skills
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Sales Forecast
Generate the commit / best-case / pipeline narrative for a forecast call or a 1:1 with your manager - what's closing, what's at risk, what changed since last time.
Marketing Analytics
When the user wants to set up, improve, or audit analytics tracking and measurement.
Frequently asked questions
How does the RevOps skill define an MQL?
As a lead that passes both a fit score (matches the ICP) and an engagement score (shows buying intent). The skill states that neither alone is sufficient.
What parts of revenue operations does it cover?
Lifecycle stages, lead scoring, lead routing, pipeline stage management, CRM automation, deal desk processes, data hygiene and a RevOps metrics dashboard.
How do I install RevOps?
Run `npx skills add coreyhaines31/marketingskills --skill revops`, or import it from the BusinessMCP dashboard to use it as a playbook in your workspace.