BusinessMCP

The Plausible alternative that tells you who visited — not just how many

Everything you liked about Plausible — cookieless, first-party, no banner — plus the visiting company, 6 attribution models and an AI business analyst, from $0.

Try BusinessMCP freeHow we do cookieless web analytics
Free plan available · No credit card
Price
Plausible: from $9/mo (10k pageviews) to custom · BusinessMCP: free to 300 visitors/mo, then $19–$499/mo
Switching gets you
The same privacy posture with the company behind the visit, multi-touch attribution, a CRM and an AI business analyst reading it all through one MCP endpoint.
Stay with Plausible if
You want the simplest possible pageview dashboard, a public stats page, or an AGPL codebase you can self-host.
Pricing verified September 15, 2026
Feature comparison — pricing verified September 2026. Sources: public pricing pages + published teardowns.
 BusinessMCPPlausible
Entry priceFree (300 visitors/mo); paid from $19/mo$9/mo (10k pageviews)
Cookieless by defaultYesYes
Cookie banner required for analytics (EU)NoNo
Ad-blocker-resilient first-party scriptYes (serve it from link.yourdomain.com)Yes (proxy / custom domain setup)
Multi-touch attribution models6 (first, last, last non-direct, linear, U-shaped, time decay)No
Names the visiting companyYes (Starter, $19/mo)No
AI can query it (MCP endpoint)Yes (Claude/ChatGPT, free plan included)No
Session replay + heatmaps in the same toolYes (Growth, $79/mo)No
Open source or self-hostedNoYes (AGPL Community Edition)

The full picture

Plausible is the tool that proved a web-analytics dashboard could be one page, cookieless and open source. It starts at $9 a month for 10,000 pageviews, has a 30-day trial with no card, gives two months free on annual billing, and the Community Edition can be self-hosted for nothing. If pageviews, referrers and goals are all you need, it is hard to beat.

BusinessMCP shares the same posture — first-party, cookieless, no banner required from us — and then keeps going: it resolves the company behind anonymous B2B visits, computes six attribution models over your whole session history, stitches identified people into a CRM, and puts an AI business analyst (and your own Claude or ChatGPT, over MCP) on top. The free plan covers 300 unique visitors a month.

Why teams switch

Plausible counts visits; BusinessMCP names the account

Plausible deliberately stores no company or person data. BusinessMCP resolves the company behind anonymous B2B traffic from its own IP graph on Starter ($19/mo), roughly 20–35% of B2B visits like every vendor, and drops the account into a pipeline you can act on.

Attribution beyond last touch

Plausible reports the referrer and UTM of a session. BusinessMCP credits first, last, last non-direct, linear, U-shaped and time-decay models across every session a person had, unified across devices once they identify.

An analyst, not only a dashboard

Plausible has no AI layer and no MCP server. BusinessMCP ships an AI business analyst with your analytics, CRM, Stripe revenue and connected tools in context, and the same data is one Bearer key away from Claude or ChatGPT. 30 runs a month are free.

One script for analytics, heatmaps and replay

Plausible is analytics only. On Growth ($79/mo) the same BusinessMCP snippet records click and scroll heatmaps and session replays, so the visit you saw in the funnel is a recording you can watch.

Real data, not a mockup

What it looks like in BusinessMCP

Recorded on our own site, PII scrubbed — the same product you get on the free plan.

app.businessmcp.com/crm

Journey

7 visits
Anonymous visitor · desktop · IN · first touch Direct

  1. /website-visitor-identification → /pricing

    Direct· 9 pages· 61 minscroll_90

    Sep 4

  2. / → /login

    Direct· 3 pages· 22scta_click

    Sep 7

  3. Identified

    Email captured — stitched to the full journey, added to the CRM as a lead.

    Sep 7

  4. /

    Organic Search· 3 pages· 33 min

    Sep 8

  5. /

    Organic Search· 1 page· 9s

    Sep 10

  6. /

    Organic Search· 1 page· 5s

    Sep 11

  7. /

    Organic Search· 1 page· 9s

    Sep 15

  8. / → /guides/llms-txt-guide

    Organic Search· 10 pages· 62 minform_submitcta_clickguide_subscribescroll_90

    Sep 16

A real journey from our own CRM — identity redacted. Yours look like this from day one.

Plausible pricing, broken down

PlanPriceNotes
Starter$9/mofrom 10k monthly pageviews, 1 site, 3-year retention
Growth$14/mofrom 10k pageviews, up to 3 sites and 3 team members
Business$19/mofrom 10k pageviews, up to 10 sites, funnels, revenue attribution, 5-year retention
Higher volumesscales with pageviewspublished teardowns put 100k pageviews at about $19/mo and 1M at roughly $39–$69/mo depending on plan
EnterpriseCustom10M+ pageviews, SSO, managed proxy
Community EditionFree (AGPL)self-hosted; you pay for the server and upgrades

Sources: plausible.io pricing (entry prices) plus two published 2026 teardowns for the volume tiers, since the official page prices by slider. 30-day trial, no card; annual billing = 2 months free.

Where BusinessMCP is NOT the right choice

An alternatives page you can trust has to cut both ways. Honestly:

  • Plausible has a public shareable stats page and a one-page dashboard that a non-analyst reads in ten seconds; BusinessMCP is a bigger product with more surface to learn, and there is no public stats page.
  • BusinessMCP is not open source and cannot be self-hosted. Matomo and Umami can run entirely on your own server for a $0 licence, which is the right answer for a strict data-residency policy or a zero-vendor stack.
  • Raw events are retained for up to 13 months (sessions and daily rollups are kept for the life of the account). Plausible advertises three-to-five-year retention on paid plans and a self-hosted Matomo keeps whatever you keep.
  • Product-analytics features — feature flags, user-cohort funnels, experiments on app events, error tracking — belong to PostHog or Mixpanel. BusinessMCP measures websites and the business behind them, not in-app product usage.

Frequently asked questions

Is BusinessMCP as privacy-friendly as Plausible?

On the visitor side, yes: cookieless, first-party, no personal profile, no banner required from us. The difference is at the company level — BusinessMCP resolves the organisation behind a B2B visit from IP data under legitimate interest, which Plausible does not attempt. Person-level identification is off by default and only possible through your own US-only vendor key.

Which is cheaper, Plausible or BusinessMCP?

For pure analytics, Plausible: $9 a month for 10k pageviews against a BusinessMCP free plan capped at 300 unique visitors and a $19 Starter plan. If you would otherwise buy a visitor-identification tool, an attribution tool or a CRM alongside Plausible, BusinessMCP is usually cheaper as a bundle.

Can I self-host BusinessMCP like Plausible Community Edition?

No. BusinessMCP is hosted only. If self-hosting is a requirement, Plausible CE, Umami or Matomo are the honest recommendations.

Does BusinessMCP have a public stats page?

No. Plausible and Fathom both offer a public or password-protected shared dashboard; BusinessMCP shares through team seats, CSV export, the API and the MCP endpoint instead.

Other honest alternatives

Fathom Analytics

Plausible’s closest peer: $15/mo for 100k pageviews with 50 sites included.

Compare

Umami

MIT-licensed and free to self-host; Cloud Hobby plan is free to 100k events.

Compare

Matomo

GA-class feature depth, free on your own server.

Compare

How to migrate

  1. 1

    Run both snippets for two weeks — Plausible and BusinessMCP each add one script tag and do not interfere.

  2. 2

    Recreate Plausible goals as BusinessMCP goals with a lead or conversion role; custom-event names can stay identical.

  3. 3

    Connect Stripe so revenue rides the same sessions, and turn on company identification on Starter to see which accounts your traffic was.

  4. 4

    Export your Plausible CSVs for the archive; BusinessMCP keeps sessions for the life of the account, from the day it is installed.

Sources & verification

Every price on this page traces to a public source, last verified September 15, 2026. Spotted a change? Tell us and we'll re-verify.

  1. [1]Plausible pricing (homepage pricing section, verified Sep 2026)
  2. [2]Plausible docs: shared links (public dashboards)
  3. [3]Seline: Plausible Analytics pricing 2026 (Aug 2026 teardown)
  4. [4]theStacc: Plausible review 2026 (Jul 2026, volume tiers)

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