BusinessMCP

The Fathom Analytics alternative that adds who visited, why they converted and an AI to ask

Keep the no-cookie, no-banner posture and add company identification, six attribution models, a CRM and an AI business analyst — starting free.

Try BusinessMCP freeHow we do cookieless web analytics
Free plan available · No credit card
Price
Fathom: $15/mo (100k pageviews) to $470/mo (25M) · BusinessMCP: free to 300 visitors/mo, then $19–$499/mo
Switching gets you
The same cookieless simplicity plus the company behind each B2B visit, multi-touch attribution, a CRM and an MCP endpoint your own AI can query.
Stay with Fathom Analytics if
You run many small sites (50 are included at $15), want a public dashboard, or just need clean pageview reporting with no learning curve.
Pricing verified September 15, 2026
Feature comparison — pricing verified September 2026. Sources: public pricing pages + published teardowns.
 BusinessMCPFathom Analytics
Entry priceFree (300 visitors/mo); paid from $19/mo$15/mo (100k pageviews)
Cookieless by defaultYesYes
Cookie banner required for analytics (EU)NoNo
Ad-blocker-resilient first-party scriptYes (serve it from link.yourdomain.com)Yes (custom domain)
Multi-touch attribution models6 (first, last, last non-direct, linear, U-shaped, time decay)No
Names the visiting companyYes (Starter, $19/mo)No
AI can query it (MCP endpoint)Yes (Claude/ChatGPT, free plan included)No
Session replay + heatmaps in the same toolYes (Growth, $79/mo)No
Open source or self-hostedNoNo

The full picture

Fathom Analytics is one of the original privacy-first analytics tools: no cookies, no consent banner, EU visitor data processed in the EU, a public or password-protected shareable dashboard, and every feature on every plan. Pricing is by pageviews only — $15 a month for 100,000, $60 for a million, $200 for ten million, $470 for 25 million — with at least 50 sites on every plan, a 7-day trial and two months free on annual billing.

BusinessMCP takes the same privacy stance — first-party, cookieless, no banner required from us — and answers the questions a pageview dashboard cannot: which companies were on the pricing page, which touchpoints deserve credit under six attribution models, what a visitor did in a session recording, and what all of it means, asked in plain English of an AI business analyst or of your own Claude or ChatGPT over MCP. The free plan covers 300 unique visitors a month.

Why teams switch

From “how many” to “who”

Fathom deliberately stores no company data. BusinessMCP resolves the company behind anonymous B2B visits from its own IP graph on Starter ($19/mo) — roughly 20–35% of B2B traffic, as with every vendor — and lands it in a CRM pipeline with the person once they identify.

Attribution you can argue with

Fathom shows referrers and UTMs per session. BusinessMCP computes first, last, last non-direct, linear, U-shaped and time-decay credit across a person’s whole history and lets you compare all six on one table, with ad spend joined by campaign.

An analyst and an MCP endpoint

Fathom has no AI layer and no MCP server. BusinessMCP ships an AI business analyst with your analytics, CRM, revenue and connected tools in context, and exposes the same data to Claude or ChatGPT through one Bearer key. 30 runs a month are free.

Recordings from the same script

Fathom is analytics only. On Growth ($79/mo) BusinessMCP adds click and scroll heatmaps and rrweb session replay from the same snippet, with rage-click and dead-click detection.

Real data, not a mockup

What it looks like in BusinessMCP

Recorded on our own site, PII scrubbed — the same product you get on the free plan.

app.businessmcp.com/crm

Journey

7 visits
Anonymous visitor · desktop · IN · first touch Direct

  1. /website-visitor-identification → /pricing

    Direct· 9 pages· 61 minscroll_90

    Sep 4

  2. / → /login

    Direct· 3 pages· 22scta_click

    Sep 7

  3. Identified

    Email captured — stitched to the full journey, added to the CRM as a lead.

    Sep 7

  4. /

    Organic Search· 3 pages· 33 min

    Sep 8

  5. /

    Organic Search· 1 page· 9s

    Sep 10

  6. /

    Organic Search· 1 page· 5s

    Sep 11

  7. /

    Organic Search· 1 page· 9s

    Sep 15

  8. / → /guides/llms-txt-guide

    Organic Search· 10 pages· 62 minform_submitcta_clickguide_subscribescroll_90

    Sep 16

A real journey from our own CRM — identity redacted. Yours look like this from day one.

Fathom Analytics pricing, broken down

PlanPriceNotes
Up to 100k pageviews$15/moevery feature; at least 50 sites on every plan
Up to 200k / 500k$25 / $45/mo
Up to 1M / 2M / 5M$60 / $100 / $140/mo
Up to 10M / 15M / 20M / 25M$200 / $290 / $380 / $470/mocustom above 25M
Extra sites$10/mo per pack of 50or $100/year; up to 15 packs

Source: usefathom.com/pricing, verified September 2026. 7-day trial; annual billing = 2 months free. No free plan.

Where BusinessMCP is NOT the right choice

An alternatives page you can trust has to cut both ways. Honestly:

  • Fathom includes at least 50 sites on its $15 plan and a public shareable dashboard; BusinessMCP prices per workspace and has no public stats page, so an agency or a portfolio of small sites is cheaper on Fathom.
  • BusinessMCP is not open source and cannot be self-hosted. Matomo and Umami can run entirely on your own server for a $0 licence, which is the right answer for a strict data-residency policy or a zero-vendor stack.
  • Raw events are retained for up to 13 months (sessions and daily rollups are kept for the life of the account). Plausible advertises three-to-five-year retention on paid plans and a self-hosted Matomo keeps whatever you keep.
  • Product-analytics features — feature flags, user-cohort funnels, experiments on app events, error tracking — belong to PostHog or Mixpanel. BusinessMCP measures websites and the business behind them, not in-app product usage.

Frequently asked questions

Is BusinessMCP cookieless like Fathom?

Yes. The tracker sets no cookie, builds no personal profile, and can be served from your own subdomain. Where BusinessMCP differs is company-level identification of B2B visits under legitimate interest, which Fathom does not attempt.

How does pricing compare?

Fathom is $15 a month for 100,000 pageviews and scales by volume up to $470 for 25 million. BusinessMCP is free to 300 unique visitors, then $19 (1k visitors), $79 (3k), $199 (10k) and $499 (50k). For a pure analytics dashboard on a busy site Fathom is cheaper; for analytics plus identification, attribution and CRM the bundle usually favours BusinessMCP.

Does BusinessMCP process EU data in the EU like Fathom?

BusinessMCP’s raw analytics store runs in a European (UK) region and the platform operates as a processor under a DPA, with the sub-processor register published on our privacy page. Fathom routes EU visitor data through EU infrastructure automatically. Read both before relying on either claim.

Can I keep Fathom and add BusinessMCP?

Yes — plenty of teams keep a simple public dashboard on Fathom and use BusinessMCP for the sales-facing questions. Both are one script tag.

Other honest alternatives

Plausible

Open-source peer from $9/mo for 10k pageviews.

Compare

Simple Analytics

$20/mo self-serve with a free plan that keeps 30 days of history.

Compare

Google Analytics 4

Free at any volume, but cookies, consent and a steeper learning curve.

Compare

How to migrate

  1. 1

    Add the BusinessMCP snippet next to Fathom’s and run both for a fortnight; neither interferes with the other.

  2. 2

    Recreate Fathom events as goals with a lead or conversion role — names can stay the same.

  3. 3

    Connect Stripe for revenue and switch on company identification on Starter.

  4. 4

    Keep Fathom on the sites that only need a public dashboard; move the ones with a sales motion.

Sources & verification

Every price on this page traces to a public source, last verified September 15, 2026. Spotted a change? Tell us and we'll re-verify.

  1. [1]Fathom Analytics pricing page (verified Sep 2026)
  2. [2]Fathom Analytics features (no cookies, public dashboards, EU processing)
  3. [3]StackScored: web analytics pricing 2026 (Plausible vs Fathom vs Matomo vs PostHog)

Keep reading

Cookieless web analytics, explainedFirst-party analytics that survives ad blockersWebsite tracking laws by countryPlausible alternativeCookieless analytics tools compared

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