Clearbit Reveal is gone. Here’s the CRM-agnostic replacement.

Name: BusinessMCP
Brand: BusinessMCP

Clearbit’s Reveal API was the developer-favorite way to de-anonymize website traffic.

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Price: Clearbit Reveal: Minimum viable ~$75/mo · BusinessMCP: $19/mo (free plan available)
Switching gets you: Non-HubSpot users are locked out entirely, and even HubSpot users now buy credits that expire monthly.
Stay with Clearbit Reveal if: If you’re all-in on HubSpot anyway, Breeze’s native integration (form shortening, CRM enrichment in-place) is convenient in ways an external platform can’t…

Feature comparison — pricing verified August 2026. Sources: public pricing pages + published teardowns.
	BusinessMCP	Breeze Intelligence (Clearbit)
Entry price	$19/mo (free plan available)	~$75/mo minimum, inside HubSpot only
Company-level identification	Yes	Yes
Global coverage (not US-only)	Yes	Yes
Cookieless, GDPR-first tracking	Yes	HubSpot cookie stack
Built-in AI SDR outreach	Yes (Scale, $199/mo)	No
Full web analytics included	Yes	No
Built-in CRM + booking	Yes	HubSpot only
AI-ready MCP endpoint for your data	Yes	No

The full picture

Clearbit’s Reveal API was the developer-favorite way to de-anonymize website traffic. Then HubSpot acquired Clearbit, folded it into Breeze Intelligence, sunset free accounts on April 30, 2025, and made the whole thing a HubSpot add-on: minimum ~$75/month ($30 HubSpot Starter + $45 for 100 credits), credits expiring every 30 days with no rollover — and if you run Salesforce, Pipedrive, or anything that isn’t HubSpot, it simply no longer works for you.

BusinessMCP is CRM-agnostic by design: identification and enrichment live in the platform (with their own built-in CRM if you want it), a real API + MCP endpoint expose the data to anything you build, and there’s no credit expiry gotcha — enrichment caps are monthly plan allowances with a global company cache that makes repeat lookups free.

Why teams switch

Orphaned by the acquisition

Non-HubSpot users are locked out entirely, and even HubSpot users now buy credits that expire monthly. The product you adopted isn’t the product that exists.

Credits that evaporate

Breeze Intelligence credits expire every 30 days with no rollover — quiet months waste money. BusinessMCP enrichment is a plan allowance, and our global company cache means a company enriched once is free forever after.

API-first is still possible

Clearbit’s API is what developers actually miss. BusinessMCP exposes identification + enrichment through a real API and an MCP endpoint any AI agent can query — the modern equivalent of what Reveal was.

Breeze Intelligence (ex-Clearbit) pricing

Plan	Price	Notes
Free tier	Sunset	free Clearbit accounts ended April 30, 2025
Minimum viable	~$75/mo	$30 HubSpot Starter + $45 per 100 Breeze credits (annual)
Credit expiry	30 days	no rollover
Non-HubSpot CRMs	Not supported	Salesforce/Pipedrive/etc. users are locked out

Where BusinessMCP is NOT the right choice

An alternatives page you can trust has to cut both ways. Honestly:

If you’re all-in on HubSpot anyway, Breeze’s native integration (form shortening, CRM enrichment in-place) is convenient in ways an external platform can’t match.
BusinessMCP identifies companies, not individual people, out of the box — person-level reveal (US-only, like every person-level vendor) requires connecting your own RB2B or Leadpipe key.
We are a younger product than most tools on this page. You get faster iteration and direct founder support, but a smaller integration marketplace than a 10-year-old incumbent.
If you only want a raw contact database to export CSVs from, a data vendor is a better fit — BusinessMCP is built around acting on your own website traffic.
Email is our only fully automated outreach channel. LinkedIn steps are drafted for you and sent with one click, deliberately — we will not automate your LinkedIn account — so if you want hands-off LinkedIn sequencing, we are not that tool.

Frequently asked questions

What happened to Clearbit Reveal?

HubSpot acquired Clearbit (announced late 2023) and merged it into Breeze Intelligence. Free accounts were sunset April 30, 2025; the standalone APIs were folded into HubSpot’s credit system. Reveal as an independent product no longer exists.

I used Reveal’s API — what’s the equivalent in BusinessMCP?

The platform API + MCP endpoint. Your identified-visitor and company-enrichment data (firmographics, tech stack) is queryable programmatically and by any AI agent with a scoped key — closer to what Reveal was than a CRM add-on can be.

Does BusinessMCP work with HubSpot?

Yes — connect HubSpot (sign-in or a private-app token) and BusinessMCP pulls your contacts, deals (stage, amount, close date) and owners into its CRM every two hours; a closed-won deal moves the contact to Customer here. Today the sync is one-way (HubSpot → BusinessMCP): pushing identified companies and outreach activity back into HubSpot is not shipped yet. You’re not required to be a HubSpot customer.

Other honest alternatives

Clay

Multi-source enrichment waterfall — powerful, complex, from ~$149/mo.

Compare

Warmly

Identification + orchestration at enterprise pricing.

Compare

Snitcher / Albacross

Simple identification-only tools.

Compare

Sources & verification

Every price on this page traces to a public source, last verified August 14, 2026. Spotted a change? Tell us and we'll re-verify.

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Companies running MCP servers with us

Makers and companies publishing a server in the BusinessMCP directory.

34M+ companies in our database 165 tools on one MCP endpoint Custom MCP servers over your systems Cookieless & GDPR-first Security code published (MIT)

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Install one cookieless script next to Clearbit Reveal and compare on your own numbers. Free plan, no credit card, cancel anytime — the opposite of an annual contract.

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Free plan available · No credit card